I started this blog in December 2009 with the vague notion that in adworld, something like this was somehow necessary.
The way weapons training might be necessary, for example, if you worked for the CIA.
Or agricultural theory, if you’re a farmer.
I now realise that that piece of post-rationalisation was, appropriately, bull.
I really started this blog just so I could justify spending a lot of time of the internet, sploshing round in all its intriguing, provocative, inspirational corners.
And golly, it’s fun.
Please do join in.
In portfolio-form here…
And occasionally even in 140 characters or fewer.