Love it when grizzled, cynical ad people prove themselves to be… well, less grizzled and cynical than they appear.
Saatchi & Saatchi Tel Aviv have created a contest titled ‘The Impossible Brief‘: “calling out to leading creative minds, challenging them to think ‘out of the box’ and solve the unsolvable.”
Basically, it’s a contest asking ad creatives – not politicians – for ideas that might help bring an end to the Israeli-Palestinian conflict.
Arguably, it’s so naive it’s laughable – but then, naivety is just what is lacking, surely, in politics generally, no?
My favourite idea posted on the Facebook page so far: “Organize a huge blood transfusion operation between volunteers of both countries. Just hoping that there will be a lot of volunteers, Will you still kill someone who’s got your people’s blood inside him?”
Well, ‘spose I probably wouldn’t, no.
Like Robin of Shoreditch, it’s a nice instance of adworld selling something that actually matters.
I hope it’s not as impossible as it claims to be.
And kol hakavod, as they say.