OK, so I’ve been super neglectful of this blog.
So here’s an attempt to record at least a little bit of the stuff that has made me go “oh lord, that’s AWESOME ” in the past month.
1) THE DUNLOP MELODY RD
Place: the wilds of Japan. Problem: people hooning on the roads. Opportunistic brand: Dunlop tyres.
Basically, they picked a certain road in the aforementioned wilds and carved a series of grooves along it, in such a way that as you drive along it, your tyres play out a melody.
Then they made a billboard telling drivers that if they slow down to 40km/h, they’ll hear a tune.
CLEVER! Unsurprisingly, it won a whole lot of addy-type awards last year.
I’d love to find out more. Unfortunately most of the website is in Japanese.
2) COMPARING INK USAGE OF DIFFERENT TYPEFACES
These two designers had a smart idea.
They picked some common typefaces, and drew out large scale versions. They used a different ballpoint pen to colour in each typeface.
They then turned the pens they’d used into a bar graph, using the remaining ink levels to display the ink efficiency of each typeface.
3) SPEAKING OF TYPEFACES…
(Alright, true, on one level why would you bother…
But it’s nice to know that if you want to, you now can.)
4) There is no number 4.
…Beyond this brief foray into self-referentiality.
5) A RANDOM IMAGE FROM (APPARENTLY) AN ARTIST IN PARIS.
Not that any context is really relevant.
I just find this picture oddly compelling.